Digital Tourism Business Framework Project (DTBF)

Digital Tourism Business Framework Pilot Course

Get Competitive - Go Digital!

for Tourism Businesses in North Wales

Sue Jackson is delighted to have been selected by Visit Wales to deliver a range of Pilot training courses for the Digital Tourism Business Framework Programme in North Wales.

The aim of these innovative one day ‘Using Technology in Tourism’ training courses, as set out by Visit Wales, is to "assist Tourism Businesses and supporting organisations to adopt new technology. This will allow them to meet and exceed visitor expectations and become more competitive in the market place as a result".

Details of the first two of these workshops are shown below. If you would like more information or to attend one of these courses, please email Sue sue@bytebacktraining.co.uk or telephone 07770 472488.

This one day interactive workshop will give you an understanding of the concepts, tools and processes involved in promoting & publicising your website and also an introduction to using social media effectively.

Get Competitive - Go Digital!

One Day Workshop

The Digital Tourism Business Framework Programme, Pilot course is designed for the complete beginner or for those that are new to web design, search engine optimisation and social media but who do have experience using the Internet and Windows.

The cost to attend the workshop is just £25 per person and this includes certificate of completion, courseware pre installed on a USB pen drive, lunch and refreshments. The workshop is part funded by the Welsh European Funding Office, Visit Wales and Tourism Partnership North Wales.

We have two fantastic venues for the pilot courses scheduled for North Wales:

23 February 2012 - Venue: The Management Centre
Bangor Business School, College Road, Bangor. Gwynedd, LL57 2DG
Time: 09:45 - 16:30 - Visit their Website

- sorry this course is fully booked
29 February 2012 - Venue: Oriel Plas Glyn y Weddw
Llanbedrog, Pwllheli,Gwynedd, LL53 7TT
Time: 09:45 - 16:30 - Visit their Website

The course is very practical and will focus on three main areas:

1. An introduction to the new DTB Programme website – sharewales.com
Sharing knowledge and content.

2. Maximising the potential of your web site

As the internet gets busier and busier, thousands of websites are created every single day! You need to understand how search engines work so that you can modify your web pages so that they will rank higher in the search engine results.

Topics

An understanding of the web and how visitors use it
Converting your website visitors to buyers
Improving web design / Search Engine Optimisation
Making your web site smart phone friendly
Pay-per-click
Link Building

You will need to bring along your login details to access your CMS to enable the updating of your website.

3. Social Media, why and how to get involved

Social Media marketing will help you to build and maintain a network of customers, you can connect and interact with on a personal level.

Topics

What is Social Media and why is it so important?
An understanding of the impact social media is having on the tourism industry
Creating a Facebook page for your Tourism Business
Getting more likes for your Facebook Page
Using Facebook to promote your tourism business
An Overview of Twitter
Creating a Twitter Strategy for your business

You will need to bring along your login details to access your webmail and a photo or logo for your profile.

If time permits we will also introduce you to:

QR Codes – creating and using them to drive traffic to your website.
Google Places for business - a free local platform from Google
Google Analytics - shows you how visitors found your site, how they explored it, and how you can enhance their visitor experience

Please complete and return your booking form as soon as possible if you would like to attend - there are only ten places available on each of the pilot courses.

Not sure this is the right course for you or if you have any concerns please email Sue sue@bytebacktraining.co.uk or telephone 07770 472488.

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Information on what the Digital Tourism Business Framework Project is and how it could benefit your tourism business.
Programme overview

Information communication technologies (ICT) have brought about great change to the way potential visitors search for and book holidays. There have also been changes to how people, access information about holiday destinations during their stay, and provide feedback and reviews about their experience.

The Digital Tourism Business Framework Project will assist tourism businesses and supporting organisations to adopt new technologies. This will enable them to meet and exceed visitor expectations and become more competitive in the market place as a result. The support available will include:

ICT diagnostics and assessments;
Workshops, training and seminars to assist with technological development;
Development of digital communities and innovative pilots;
Sharing of knowledge and content.

As a result of this programme, the tourism industry in Wales will be better equipped, through the emerging use of collaborative ICT, to generate, share and distribute tourism content. They will be able to provide potential visitors with the information they require to make a decision and visit Wales. This will result in performance gains and enhanced competitiveness through innovative communities, projects, ICT awareness and maturity.

The vision of the programme is that by end of 2014 Wales’ tourism industry will have moved from relative E business immaturity firmly into the digital age.

To find out more about the programme and the opportunities it offers, contact the Digital Tourism Project team via e-mail on: digitaltourism@wales.gsi.gov.uk

ByteBack Training

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Sue Jackson trading as ByteBack Training. Oak Trees, 4 Pen y Bryn Road, Colwyn Bay, Conwy LL29 6AF. Tel: 07770 472488. Email: sue@bytebacktraining.co.uk

ByteBack Training - Freelance IT Training specialist. Offering courses in Windows basics, Microsoft Word, Microsfot Excel, Microsoft Access, Microsoft Publisher, Microsoft Project, Microsoft Powerpoint, Internet/ Websites, bespoke courses and train the trainer. Covering the North West and Wales; courses can be held either at your premises or you can join the open course sessions at the Ty Llywelyn Community Centre.