Promoting and Publicising your Website

The aim of this course is to give you an understanding of the concepts, tools and processes involved in creating promoting and publicising a web site

Audience: Anyone who wants to publish a website but has little experience in doing so.

Aims and Objectives

By the end of the course participants will:

Understand the importance of e-business to the success of their business
Have an understanding of the web and how it is used
Have an understanding of search engines, how they work, and the principles of search engine optimisation
Understand and be able to identify web marketing opportunities for your business
Be able to develop a simple e-business strategy and action plan
Be able to prepare a brief for a web designer

TOPICS

Current environment, market trends
Getting Started
Choosing your URL (s)
Best practice navigation and usable websites
Understanding of the principles and ergonomics of navigation and orientation.
The ability to critique your own or other websites
The ability to develop a simple navigation plan for your own website
Define the content of the pages in customer benefit terms
Accessibility Understand the importance of having an accessible web site
Common website design faults
Writing for the web
An understanding of how to write good, scannable and actionable text content for your own website
The importance of regional importance, language and sense of place
Importance of keeping content timely, dynamic, relevant and interactive
How to plan the development of content over time
How search engines work and the principles of organic Search Engine Optimisation (SEO)
Understanding of the importance of text, meta data, linkages and regular updating
The ability to detect the most common barriers to search in their own and other websites
Other ways to promote your website: Link strategies Pay per click Email Offline media and promotion
How to choose and implement other promotion methods
Integrating web marketing with offline marketing
How customers are acquired on the web – stages of acquisition
Understanding of the need to be found, generate click through and interest, promote defined action and close the sale
E Commerce - why sell online?
How to sell online
Jargon explained

Course outlines are what we hope to cover during the course. The course outlines are not written in stone and each course may vary slightly to meet the needs of the group attending.

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Thank you for a very interesting and informative day

The vast amount of handouts was incorporated into a manual covering the course contents

The trainer was professional, friendly, energetic and able to put students at ease. The course was delivered with confidence and zest

Dear Byteback Training

I am sending you an email to thank you so much for the website training I attended recently. I did not know what to expect at all on the day, but I am now really encouraged to post more online and make our Cultivations webside both inviting and vibrant for those who want to find out more about Therapeutic Horticulture. As a charitable business, Cultivations can now use the website to promote what we do, including the benefits of hands-on outdoor work for those who are vulnerable, less able or disadvantaged. Cultivations has reached out to others by means of the site, as we have been running Focus Meetings and all the details and booking forms can be filled in online. On the day, I felt confident enough to `put up` interesting text and photographs of Cultivations` work, and the training made me aware of colour, font, page construction, how to encourage/monitor more hits per page, make links with other organisations and so much more.

The whole training was MORE THAN excellent, and I felt I could ask any basic or complicated (to me!!) question that arose. It was also helpful to explore websites created by other attendees; you learn a lot by making contacts and networking on these training days. Some attndees were making a website from scratch and the information to assist with this proved to be really interesting even if your website was already up and running.

The back up `service` (`Contact me if you have any problems`) was very reassuring after such an interesting and mind boggling day full of ideas and tips. Hand outs and the full training were sent to all attendees by email, which meant we could refer to the topics of the day in our own time - this has proved to be very helpful indeed as there is a lot to absorb in one training (that`s not a complaint by the way!!)

The training venue was also wheelchair friendly which made life easy for me. I can`t wait to return for another session at Byteback and I would recommend anyone at any level to attend. I started the day feeling an idiot but left feeling inspired and confident - yes, I really could make the Cultivations website work for us and create an interesting space for all to visit online. Thanks for a such wonderful day!

Regards

Geraldine Woollatt

ByteBack Training

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Sue Jackson trading as ByteBack Training. Oak Trees, 4 Pen y Bryn Road, Colwyn Bay, Conwy LL29 6AF. Tel: 07770 472488. Email: sue@bytebacktraining.co.uk

ByteBack Training - Freelance IT Training specialist. Offering courses in Windows basics, Microsoft Word, Microsfot Excel, Microsoft Access, Microsoft Publisher, Microsoft Project, Microsoft Powerpoint, Internet/ Websites, bespoke courses and train the trainer. Covering the North West and Wales; courses can be held either at your premises or you can join the open course sessions at the Ty Llywelyn Community Centre.