Internet/ Websites

These are outlines of what we hope to cover during the course. The course outlines are not written in stone and each course may vary slightly to meet the needs of the group attending.

Promoting and Publicising your Website

Aims Of This Course
You will have an understanding of the concepts, tools and processes involved in creating promoting and publicising a web site

Audience: anyone who wants to publish a website but has little experience in doing so

You should, once training is completed,
Understand the importance of e-business to the success of your business

Have an understanding of the web and how it is used
Have an understanding of search engines, how they work, and the principles of search engine optimisation
Understand and be able to identify web marketing opportunities for your business
Be able to develop a simple e-business strategy and action plan
Be able to prepare a brief for a web designer

TOPICS

Current environment, market trends
Getting Started
Choosing your URL (s)
How to choose the right URL, how generic URLS may help SEO
Best practice navigation and usable websites
Understanding of the principles and ergonomics of navigation and orientation.
The ability to critique your own or other websites
Navigation planning and content development
The ability to develop a simple navigation plan for your own website
Define the content of the pages in customer benefit terms
Accessibility Understand the importance of having an accessible web site
Common website design
The ability to self audit on the most common web design mistakes
Writing for the web
An understanding of how to write good, scannable and actionable text content for your own website
The importance of regional importance, language and sense of place
Importance of keeping content timely, dynamic, relevant and interactive
How to plan the development of content over time
How search engines work and the principles of organic Search Engine Optimisation (SEO)
Understanding of the importance of text, meta data, linkages and regular updating
The ability to detect the most common barriers to search in their own and other websites
How to select target search terms
How to optimise text, meta and link text
Other ways to promote your website: Link strategies Pay per click Email Offline media and promotion
How to choose and implement other promotion methods
Integrating web marketing with offline marketing
How customers are acquired on the web – stages of acquisition
Understanding of the need to be found, generate click through and interest, promote defined action and close the sale
E Commerce Why sell online?
How to sell online
E-business plan development
Develop an initial structured e-business strategy and action plan which takes into account all the stages of online customer acquisition
Development of an individual e-business action plan
Prepare brief for Web designer
Security risks and remedies
Ability to self audit and remedy on virus protection, adware protection, operating system updates and firewalls
Understanding of how to treat incoming spam and the options
Jargon explained

An Introduction to using the Internet

This half day course is intended for delegates who have little or no knowledge of using the Intranet or the Internet, however they should be familiar with Windows.

Aims and Objectives: By the end of the course participants will be able to

Understand what the Internet and Intranet are

Start/Close Internet Explorer
Understand the Explorer screen
Navigate the web
Understand what a web page and an internet address are
Enter a web address
Use hyper text links
Search the web - using search engines and search criteria
Download information from the web
Copy information to Word and Excel
Find items on a page
Use multiple Tabs
Print a web page and parts of a Page
Create and use Favourites

The course outlines are only suggestions, I will happily prepare a course for your individual requirements. These are outlines of what we hope to cover during the course. The course outlines are not written in stone and each course may vary slightly to meet the needs of the group attending.

You will be amazed how much you can learn in one day! Yes, the courses are lively and quite intensive but as a maximum of 9 people attend each course I am able to tailor each course so that everyone attending will benefit fully from the training.

If you need bespoke training or training in your own offices please call to discuss your needs.

Self teach kits are also available with an easy to follow manual, exercises and an email helpline.

By booking your training with us you will be helping to support and develop a sustainable, not for profit IT resource within the Communities First area, encouraging more community engagement and raising awareness of other leisure time activities locally.

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ByteBack Training

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Sue Jackson trading as ByteBack Training. Oak Trees, 4 Pen y Bryn Road, Colwyn Bay, Conwy LL29 6AF. Tel: 07770 472488. Email: sue@bytebacktraining.co.uk

ByteBack Training - Freelance IT Training specialist. Offering courses in Windows basics, Microsoft Word, Microsfot Excel, Microsoft Access, Microsoft Publisher, Microsoft Project, Microsoft Powerpoint, Internet/ Websites, bespoke courses and train the trainer. Covering the North West and Wales; courses can be held either at your premises or you can join the open course sessions at the Ty Llywelyn Community Centre.